The US auto market set a brand new gross sales document for 2016, beating 2015’s report by about 50,000 autos. It is undoubtedly not their first try to boost the profile of diesel in a market the place gasoline costs are still in the $three-$four vary and increasingly more options reminiscent of hybrids, electrical and excessive-mileage gasoline vehicles continue to provide selections for the gas conscious consumer.
Regardless of the higher worth competitiveness of new automobiles, used vehicles have gotten more and more popular: the survey reveals that just about half of customers thought of a used automobile when they final shopped for a car (Exhibit 4). Good value makes used automobiles engaging: 56 % of shoppers say they think about purchasing used cars as a result of they want to pay less, and 37 p.c say they contemplate used vehicles within the hope of getting a nicer car for his or her money.
But some features of automobile ownership hold less attract than they used to. Sixty percent of customers say vehicles not function as standing symbols (Exhibit 2). (The government’s anti-corruption marketing campaign may have played a part in discouraging consumers from shopping for premium vehicles.) An identical share of shoppers, however, say their automobiles ought to replicate their attitudes and preferences.
Although China is the second-largest importer of U.S.-constructed autos — totaling 305,303 vehicles final 12 months, with a price of $9.7 billion, based on the U.S. International Commerce Association — that’s still a tiny fraction of the automobiles bought in that nation final 12 months.
Why should we expect it must be as easy as shopping for a pair of footwear from Zappos with a return receipt within the box in case they do not fit?” While much Auto Promoting has shifted from newspapers to the Web, that transition has not decreased Promoting expense per car or made shopping for a car as easy as shopping for a e book,” she says.