by cecile | 16:18

New Trends in Promotional Products

Paying attention to the strong recommendation by many young professionals from the promotions industry regarding using technology and technological devices, as an influencing and important factor, to help provide the ease of promoting products may very well be setting a new trend in promoting products, as well as new marketing strategies.

People are demanding for technology-related products because not only are they the fastest-growing category of promotional products, people think that these products are useful. Take for example the functionality of smart phones, because this item has become a useful technology product, it ensures product satisfaction by the client, such that it has made the client’s life and job easier and staying connected effortless, and, therefore, this technology-related product has a potential for generating brand exposure.

When people receive a cheap promotional product and get to experience a negative effect on the promotional item, they will always associate that experience on the product in correlation with the kind of company that produces it, such that the impression goes that the company didn’t put much time and effort for those kinds of promotional products. The trend now is that higher value and custom products have proven to be more effective for retaining a quality lead in the market.
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Promoters are in need of help with their ROI at trade shows, which include booth preparation, equipment, staff apparel and printed marketing collateral, such that when these requirements are met, then they are able to focus on the promotional product marketing strategy. By offering higher quality product as a give away item in a promotional marketing, such as in a trade show, this can be an opportunity for acquiring a good lead for future marketing strategy, for as long as credible information can be drawn out of a potential client such as, name, company connected to, and contact information.
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Another great trend in promoting a company’s brand and product lines is giving employees and clients fun apparel that they would love to wear out of the office, wherein the goal is for the brand apparel to be worn by the recipient based on their lifestyle; therefore, a cool graphic design is incorporated on brand apparel items, like t-shirts or pullovers. More trends in the apparel promotions are the following: people like to wear smart materials, like moisture clothing items with odor control; people love to wear a branded t-shirt made with recycled material, because there is a social responsibility connected to the apparel; people like unique design in their sweatshirts and sweatpants.

One of the promotional products that is stirring a trend in promotional products are the drink-ware products and they come in various size, style, shape, color and price to meet everyone’s needs.

It doesn’t mean that just because these new trends are emerging that a company has to make a complete overhaul in their promotional products, but, instead, they can start by looking for opportunities where these new trends can be incorporated, like a trade show, but it all comes down to good planning in advance.

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