Using Interior Design to Help Sell Your Home The new concepts that have come about in interior design psychology have allowed home sellers to make more profit in today’s competitive real estate market. You want to sell your home for the highest possible price, so it is well worth your time spent planning the changes you are going to make to the interior design. You need to develop a general design plan which keeps your target market and budget in mind. The overall design plan mostly will depend on supply and demand. In your area, how many houses are currently up for sale? How many of those house are sold each week? Is the weather of the selling season cold, warm, or hot? Is the market currently geared towards buyers or sellers? You can do less if the market is moving fast and buyers are lining up to put offers in on houses in your area. It doesn’t matter what your answers are to the previous questions, you still need to make sure and do a few things so that your home stands out amongst the competition. Make sure that you know your target buyers. Make sure to keep in mind your neighborhood and the buyers who are buying homes near yours. Are these people buying their first home, or are they upgrading. This fact will be very important to your design plan, because the psychological needs of these two types are buyers are very different from one another. First time homebuyers usually focus on controlling their own environment by owning, rather than renting. Such things as safety and security, a sense of connection, comfort, and self-control are typically the psychological needs of these first time buyers. Buyers who are upgrading also enjoy these benefits, but they are usually more interested in finding a larger home with more amenities for their comfort, self-esteem, and feelings of prestige. When you take into consideration what things to include in your budget, make sure you only purchase things that will make a difference in your sales price. Of all the repairs you can possibly make, fresh paint is your best investment. Spending money on new kitchen appliances, updated lighting fixtures, and upgraded bathroom features will also give you a great return on your investment. Hiring professional help can sometimes be worth the extra expense. It will be cheaper for you to hire professional painters than day laborers because they are able to work much faster. Tile installers, carpet layers, and electricians will also do a better job than day laborers because they know their trades very well. You will want to choose just the right colors to paint your home in order to make a big difference in your paycheck at closing time. Choose complementary colors based on the homes surrounding yours. Take into account that colors will look darker on large exterior expanses than they will on the little paint chips from the store. Good luck on your sale!